What a burger joint can teach us about writing

I shared this post below on my LinkedIn profile a couple weeks ago, and I believe it’s worth sharing here. The power of simplicity can go a loooong way with our writing (and with burgers, apparently!).

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A few months ago, I went to Louis Lunch, a small restaurant in New Haven, CT that only sells six items on its menu:

1. Hamburger
2. Cheeseburger
3. Potato salad
4. Chips
5. Coffee
6. Pie

And it’s been this way since it was established in 1895.

This isn’t necessarily the type of menu you’d expect for a burger joint, but something about its simplicity has proven to work. Sometimes, simplicity just works.

And this doesn’t only apply to burgers. Writers can follow suit as well.

Tell your story. Sell your product. Teach your lesson. Ask for action.

But keep it simple. We’ll lose readers’ attention once we start adding unnecessary details…like ingredients that don’t pair well with a meal.

Louis’ Lunch doesn’t even serve ketchup.

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I also made a TikTok about it!