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What we can learn from Olympic athletes as writers

As the Olympics have come to a close this year, it always makes me think about each athlete’s story and how it actually relates to us as writers. Their success isn’t always a straight line and what it takes to become an Olympic athlete can also compare to what it takes to become a professional writer.

How to level up the connection with your audience

Stories within marketing are everywhere and serve an important purpose. Look at the hot sauce bottle on your dinner table—I bet there’s a little story on the label. Look at your menu the next time you go to a restaurant or your favorite local boutique’s website. We are surrounded by stories. But why? Before we…