creative

What Trader Joe’s can teach us about great copywriting

Even as a content writer, it’s important to have a background in copywriting. I’ve been hired as a copywriter and was asked to write content and I’ve been hired as a general marketing writer and have had to write copy and content, so it never hurts to be familiar with both in case the need arises for you to write one or the other!

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The Beginner’s Guide to Writing a Blog Post from Start to Publish: mini-course sneak peek

Robin Writers’ FIRST course is officially launched! If you: Are new to blogging Aren’t sure where to start with blogging Are overwhelmed with everything you have to do for a blog Want to feel good when you go to hit “publish” Want to improve your writing skills Want to help others through your writing Want…

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What we can learn from Olympic athletes as writers

As the Olympics have come to a close this year, it always makes me think about each athlete’s story and how it actually relates to us as writers. Their success isn’t always a straight line and what it takes to become an Olympic athlete can also compare to what it takes to become a professional writer.

How to level up the connection with your audience

Stories within marketing are everywhere and serve an important purpose. Look at the hot sauce bottle on your dinner table—I bet there’s a little story on the label. Look at your menu the next time you go to a restaurant or your favorite local boutique’s website. We are surrounded by stories. But why? Before we…